About

We’re a consumer research and strategy studio.

We specialise in unlocking the knowledge encoded in human communication and behaviour.

Access to behavioural data is transforming businesses’ visibility of their customers - they can see exactly what they are doing.

But the purpose of data isn’t measurement.

Who cares how many people buy your product today? The point is to influence the data - encouraging more people to buy tomorrow.

The most useful data tends not to be explicit. It is encoded in human behaviour and communication. How we speak and act is laden with implicit meaning that rarely shows up in most data sets, but ultimately has the greatest impact on behaviour.

And that’s where we come in.

It can take a diverse range of specialist thinkers to unlock this data and render it useful to businesses.

That’s why we work with a wide range of world class specialist practitioners, synthesising their knowledge to create simple and impactful new frameworks for thinking - allowing you to see what was previously hidden from view.